Thursday, June 28, 2012

Springpad turns Facebook ?likes? into real-life recommendations

Springpad, a digital notebook that lets you collect content online (like popular pinboard site Pinterest)?and organize it in a meaningful way (like Evernote), announced new Facebook integration features today that will make sharing interests easier than ever for its 3 million users.

Users can now import Facebook ?likes? into Springpad notebooks. The app already separates your collected items into categories like movies, music, bars, and recipes, and it will categorize and share your ?likes? in the same way. Followers and friends will then be able to reference the things you like as a decision making and discovery tool.

?Facebook ?likes? can be valuable for people seeking recommendations from friends who share similar interests, but today they?re not discoverable,? said Jeff Chow, CEO and cofounder of Springpad.

The new Facebook integration allows new users to automatically import their ?likes? into the app and have them categorized into notebooks. Springpad will then enhance the ?likes? by supplementing them with actionable information, like Rotten Tomato movie reviews, maps, and OpenTable reservation links. Users will also be able to post notebooks to their Facebook timelines if they choose.

When Springpad 3.0 launched in April, it added ?Explore? and ?Following? tabs to allow people to share their notebooks. Creating notebooks became more than a solitary activity. With the new features, ?likes? are no longer a simple expression of goodwill, but rather a testament to your unique tastes and interests.

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